diff --git a/docs/plugins/development/navigation.md b/docs/plugins/development/navigation.md
index 3e7762184..8d7580147 100644
--- a/docs/plugins/development/navigation.md
+++ b/docs/plugins/development/navigation.md
@@ -64,12 +64,15 @@ item1 = PluginMenuItem(
 
 A `PluginMenuItem` has the following attributes:
 
-| Attribute     | Required | Description                                          |
-|---------------|----------|------------------------------------------------------|
-| `link`        | Yes      | Name of the URL path to which this menu item links   |
-| `link_text`   | Yes      | The text presented to the user                       |
-| `permissions` | -        | A list of permissions required to display this link  |
-| `buttons`     | -        | An iterable of PluginMenuButton instances to include |
+| Attribute     | Required | Description                                                                                              |
+|---------------|----------|----------------------------------------------------------------------------------------------------------|
+| `link`        | Yes      | Name of the URL path to which this menu item links                                                       |
+| `link_text`   | Yes      | The text presented to the user                                                                           |
+| `permissions` | -        | A list of permissions required to display this link                                                      |
+| `staff_only`  | -        | Display only for users who have `is_staff` set to true (any specified permissions will also be required) |
+| `buttons`     | -        | An iterable of PluginMenuButton instances to include                                                     |
+
+!!! info "The `staff_only` attribute was introduced in NetBox v3.6.1."
 
 ## Menu Buttons
 
diff --git a/netbox/extras/plugins/navigation.py b/netbox/extras/plugins/navigation.py
index 288a78512..2075c97b6 100644
--- a/netbox/extras/plugins/navigation.py
+++ b/netbox/extras/plugins/navigation.py
@@ -36,9 +36,10 @@ class PluginMenuItem:
     permissions = []
     buttons = []
 
-    def __init__(self, link, link_text, permissions=None, buttons=None):
+    def __init__(self, link, link_text, staff_only=False, permissions=None, buttons=None):
         self.link = link
         self.link_text = link_text
+        self.staff_only = staff_only
         if permissions is not None:
             if type(permissions) not in (list, tuple):
                 raise TypeError("Permissions must be passed as a tuple or list.")
diff --git a/netbox/netbox/navigation/__init__.py b/netbox/netbox/navigation/__init__.py
index a05b1c495..4c7190bbb 100644
--- a/netbox/netbox/navigation/__init__.py
+++ b/netbox/netbox/navigation/__init__.py
@@ -34,6 +34,7 @@ class MenuItem:
     link: str
     link_text: str
     permissions: Optional[Sequence[str]] = ()
+    staff_only: Optional[bool] = False
     buttons: Optional[Sequence[MenuItemButton]] = ()
 
 
diff --git a/netbox/utilities/templatetags/navigation.py b/netbox/utilities/templatetags/navigation.py
index 4a229e952..7534d7034 100644
--- a/netbox/utilities/templatetags/navigation.py
+++ b/netbox/utilities/templatetags/navigation.py
@@ -26,11 +26,14 @@ def nav(context: Context) -> Dict:
         for group in menu.groups:
             items = []
             for item in group.items:
-                if user.has_perms(item.permissions):
-                    buttons = [
-                        button for button in item.buttons if user.has_perms(button.permissions)
-                    ]
-                    items.append((item, buttons))
+                if not user.has_perms(item.permissions):
+                    continue
+                if item.staff_only and not user.is_staff:
+                    continue
+                buttons = [
+                    button for button in item.buttons if user.has_perms(button.permissions)
+                ]
+                items.append((item, buttons))
             if items:
                 groups.append((group, items))
         if groups: