diff --git a/docs/configuration/optional-settings.md b/docs/configuration/optional-settings.md
index 90f453fc3..4ed3d946e 100644
--- a/docs/configuration/optional-settings.md
+++ b/docs/configuration/optional-settings.md
@@ -281,6 +281,14 @@ Setting this to True will display a "maintenance mode" banner at the top of ever
---
+## MAPS_URL
+
+Default: `https://maps.google.com/?q=` (Google Maps)
+
+This specifies the URL to use when presenting a map of a physical location by street address or GPS coordinates. The URL must accept either a free-form street address or a comma-separated pair of numeric coordinates appended to it.
+
+---
+
## MAX_PAGE_SIZE
Default: 1000
diff --git a/docs/release-notes/version-2.10.md b/docs/release-notes/version-2.10.md
index ad0f51a5c..0e1ed4fa5 100644
--- a/docs/release-notes/version-2.10.md
+++ b/docs/release-notes/version-2.10.md
@@ -5,6 +5,7 @@
### Enhancements
* [#5641](https://github.com/netbox-community/netbox/issues/5641) - Allow filtering device components by label
+* [#5723](https://github.com/netbox-community/netbox/issues/5723) - Allow customization of the geographic mapping service via `MAPS_URL` config parameter
* [#5736](https://github.com/netbox-community/netbox/issues/5736) - Allow changing site assignment when bulk editing devices
* [#6040](https://github.com/netbox-community/netbox/issues/6040) - Add UI search fields for asset tag for devices and racks
diff --git a/netbox/netbox/configuration.example.py b/netbox/netbox/configuration.example.py
index b7a72a504..0dadb55bc 100644
--- a/netbox/netbox/configuration.example.py
+++ b/netbox/netbox/configuration.example.py
@@ -154,6 +154,9 @@ LOGIN_TIMEOUT = None
# Setting this to True will display a "maintenance mode" banner at the top of every page.
MAINTENANCE_MODE = False
+# The URL to use when mapping physical addresses or GPS coordinates
+MAPS_URL = 'https://maps.google.com/?q='
+
# An API consumer can request an arbitrary number of objects =by appending the "limit" parameter to the URL (e.g.
# "?limit=1000"). This setting defines the maximum limit. Setting it to 0 or None will allow an API consumer to request
# all objects by specifying "?limit=0".
diff --git a/netbox/netbox/settings.py b/netbox/netbox/settings.py
index 7b1788cf1..9465e2a84 100644
--- a/netbox/netbox/settings.py
+++ b/netbox/netbox/settings.py
@@ -88,10 +88,9 @@ LOGGING = getattr(configuration, 'LOGGING', {})
LOGIN_REQUIRED = getattr(configuration, 'LOGIN_REQUIRED', False)
LOGIN_TIMEOUT = getattr(configuration, 'LOGIN_TIMEOUT', None)
MAINTENANCE_MODE = getattr(configuration, 'MAINTENANCE_MODE', False)
+MAPS_URL = getattr(configuration, 'MAPS_URL', 'https://maps.google.com/?q=')
MAX_PAGE_SIZE = getattr(configuration, 'MAX_PAGE_SIZE', 1000)
MEDIA_ROOT = getattr(configuration, 'MEDIA_ROOT', os.path.join(BASE_DIR, 'media')).rstrip('/')
-STORAGE_BACKEND = getattr(configuration, 'STORAGE_BACKEND', None)
-STORAGE_CONFIG = getattr(configuration, 'STORAGE_CONFIG', {})
METRICS_ENABLED = getattr(configuration, 'METRICS_ENABLED', False)
NAPALM_ARGS = getattr(configuration, 'NAPALM_ARGS', {})
NAPALM_PASSWORD = getattr(configuration, 'NAPALM_PASSWORD', '')
@@ -118,6 +117,8 @@ SESSION_FILE_PATH = getattr(configuration, 'SESSION_FILE_PATH', None)
SHORT_DATE_FORMAT = getattr(configuration, 'SHORT_DATE_FORMAT', 'Y-m-d')
SHORT_DATETIME_FORMAT = getattr(configuration, 'SHORT_DATETIME_FORMAT', 'Y-m-d H:i')
SHORT_TIME_FORMAT = getattr(configuration, 'SHORT_TIME_FORMAT', 'H:i:s')
+STORAGE_BACKEND = getattr(configuration, 'STORAGE_BACKEND', None)
+STORAGE_CONFIG = getattr(configuration, 'STORAGE_CONFIG', {})
TIME_FORMAT = getattr(configuration, 'TIME_FORMAT', 'g:i a')
TIME_ZONE = getattr(configuration, 'TIME_ZONE', 'UTC')
diff --git a/netbox/templates/dcim/site.html b/netbox/templates/dcim/site.html
index a0e713fcf..bdc757939 100644
--- a/netbox/templates/dcim/site.html
+++ b/netbox/templates/dcim/site.html
@@ -137,7 +137,7 @@
|
{% if object.physical_address %}
@@ -156,7 +156,7 @@
|
{% if object.latitude and object.longitude %}
|