diff --git a/docs/administration/authentication/overview.md b/docs/administration/authentication/overview.md
index a6c3a3159..e582f009e 100644
--- a/docs/administration/authentication/overview.md
+++ b/docs/administration/authentication/overview.md
@@ -40,3 +40,22 @@ REMOTE_AUTH_BACKEND = 'social_core.backends.google.GoogleOAuth2'
 NetBox supports single sign-on authentication via the [python-social-auth](https://github.com/python-social-auth) library. To enable SSO, specify the path to the desired authentication backend within the `social_core` Python package. Please see the complete list of [supported authentication backends](https://github.com/python-social-auth/social-core/tree/master/social_core/backends) for the available options.
 
 Most remote authentication backends require some additional configuration through settings prefixed with `SOCIAL_AUTH_`. These will be automatically imported from NetBox's `configuration.py` file. Additionally, the [authentication pipeline](https://python-social-auth.readthedocs.io/en/latest/pipeline.html) can be customized via the `SOCIAL_AUTH_PIPELINE` parameter. (NetBox's default pipeline is defined in `netbox/settings.py` for your reference.)
+
+#### Configuring the SSO module's appearance
+
+The way a remote authentication backend is displayed to the user on the login
+page may be adjusted via the `SOCIAL_AUTH_BACKEND_ATTRS` parameter, defaulting
+to an empty dictionary. This dictionary maps a `social_core` module's name (ie.
+`REMOTE_AUTH_BACKEND.name`) to a couple of parameters, `(display_name, icon)`.
+
+The `display_name` is the name displayed to the user on the login page. The
+icon may either be the URL of an icon; refer to a [Material Design
+Icons](https://github.com/google/material-design-icons) icon's name; or be
+`None` for no icon.
+
+For instance, the OIDC backend may be customized with
+```python
+SOCIAL_AUTH_BACKEND_ATTRS = {
+    'oidc': ("My awesome SSO", "login"),
+}
+```
diff --git a/netbox/account/views.py b/netbox/account/views.py
index d7c43aebf..d39b00d7a 100644
--- a/netbox/account/views.py
+++ b/netbox/account/views.py
@@ -44,10 +44,20 @@ class LoginView(View):
         return super().dispatch(*args, **kwargs)
 
     def gen_auth_data(self, name, url, params):
-        display_name, icon_name = get_auth_backend_display(name)
+        display_name, icon_source = get_auth_backend_display(name)
+
+        icon_name = None
+        icon_img = None
+        if icon_source:
+            if '://' in icon_source:
+                icon_img = icon_source
+            else:
+                icon_name = icon_source
+
         return {
             'display_name': display_name,
             'icon_name': icon_name,
+            'icon_img': icon_img,
             'url': f'{url}?{urlencode(params)}',
         }
 
diff --git a/netbox/netbox/authentication/__init__.py b/netbox/netbox/authentication/__init__.py
index 55fd91d4d..8c4bde436 100644
--- a/netbox/netbox/authentication/__init__.py
+++ b/netbox/netbox/authentication/__init__.py
@@ -49,12 +49,15 @@ AUTH_BACKEND_ATTRS = {
     'okta-openidconnect': ('Okta (OIDC)', None),
     'salesforce-oauth2': ('Salesforce', 'salesforce'),
 }
+# Override with potential user configuration
+AUTH_BACKEND_ATTRS.update(getattr(settings, 'SOCIAL_AUTH_BACKEND_ATTRS', {}))
 
 
 def get_auth_backend_display(name):
     """
-    Return the user-friendly name and icon name for a remote authentication backend, if known. Defaults to the
-    raw backend name and no icon.
+    Return the user-friendly name and icon name for a remote authentication backend, if
+    known. Obtained from the defaults dictionary AUTH_BACKEND_ATTRS, overridden by the
+    setting `SOCIAL_AUTH_BACKEND_ATTRS`. Defaults to the raw backend name and no icon.
     """
     return AUTH_BACKEND_ATTRS.get(name, (name, None))
 
diff --git a/netbox/templates/login.html b/netbox/templates/login.html
index 1afbd6f29..f8575e4c1 100644
--- a/netbox/templates/login.html
+++ b/netbox/templates/login.html
@@ -78,7 +78,8 @@
               {% for backend in auth_backends %}
                 <div class="col">
                   <a href="{{ backend.url }}" class="btn w-100">
-                    {% if backend.icon_name %}<i class="mdi mdi-{{ backend.icon_name }}"></i>{% endif %}
+                    {% if backend.icon_name %}<i class="mdi mdi-{{ backend.icon_name }}"></i>
+                    {% elif backend.icon_img %}<img src="{{ backend.icon_img }}" height="24" class="me-2" />{% endif %}
                     {{ backend.display_name }}
                   </a>
                 </div>