diff --git a/netbox/utilities/templatetags/helpers.py b/netbox/utilities/templatetags/helpers.py
index 7cb2753e7..e2e64ee1e 100644
--- a/netbox/utilities/templatetags/helpers.py
+++ b/netbox/utilities/templatetags/helpers.py
@@ -46,6 +46,22 @@ def gfm(value):
     return mark_safe(html)
 
 
+@register.filter()
+def model_name(obj):
+    """
+    Return the name of the model of the given object
+    """
+    return obj._meta.verbose_name
+
+
+@register.filter()
+def model_name_plural(obj):
+    """
+    Return the plural name of the model of the given object
+    """
+    return obj._meta.verbose_name_plural
+
+
 @register.filter()
 def contains(value, arg):
     """