diff --git a/docs/configuration/miscellaneous.md b/docs/configuration/miscellaneous.md
index 8550564d8..875308610 100644
--- a/docs/configuration/miscellaneous.md
+++ b/docs/configuration/miscellaneous.md
@@ -45,6 +45,16 @@ Sets content for the top banner in the user interface.
 
 ---
 
+## CENSUS_REPORTING_ENABLED
+
+Default: True
+
+Enables anonymous census reporting. To opt out of census reporting, set this to False.
+
+This data enables the project maintainers to estimate how many NetBox deployments exist and track the adoption of new versions over time. Census reporting effects a single HTTP request each time a worker starts. The only data reported by this function are the NetBox version, Python version, and a pseudorandom unique identifier.
+
+---
+
 ## CHANGELOG_RETENTION
 
 !!! tip "Dynamic Configuration Parameter"
diff --git a/docs/release-notes/version-3.4.md b/docs/release-notes/version-3.4.md
index bb4fa1e8a..03ee453d5 100644
--- a/docs/release-notes/version-3.4.md
+++ b/docs/release-notes/version-3.4.md
@@ -9,6 +9,7 @@
 * [#11623](https://github.com/netbox-community/netbox/issues/11623) - Hide PSK strings under wireless LAN & link views
 * [#12205](https://github.com/netbox-community/netbox/issues/12205) - Sanitize rendered custom links to mitigate malicious links
 * [#12226](https://github.com/netbox-community/netbox/issues/12226) - Enable setting user name & email values via remote authenticate headers
+* [#12337](https://github.com/netbox-community/netbox/issues/12337) - Enable anonymized reporting of census data
 
 ### Bug Fixes
 
diff --git a/netbox/netbox/settings.py b/netbox/netbox/settings.py
index b21674e19..9ec8b74b1 100644
--- a/netbox/netbox/settings.py
+++ b/netbox/netbox/settings.py
@@ -3,9 +3,10 @@ import importlib
 import importlib.util
 import os
 import platform
+import requests
 import sys
 import warnings
-from urllib.parse import urlsplit
+from urllib.parse import urlencode, urlsplit
 
 import django
 import sentry_sdk
@@ -78,6 +79,7 @@ BASE_PATH = getattr(configuration, 'BASE_PATH', '')
 if BASE_PATH:
     BASE_PATH = BASE_PATH.strip('/') + '/'  # Enforce trailing slash only
 CSRF_COOKIE_PATH = LANGUAGE_COOKIE_PATH = SESSION_COOKIE_PATH = f'/{BASE_PATH.rstrip("/")}'
+CENSUS_REPORTING_ENABLED = getattr(configuration, 'CENSUS_REPORTING_ENABLED', True)
 CORS_ORIGIN_ALLOW_ALL = getattr(configuration, 'CORS_ORIGIN_ALLOW_ALL', False)
 CORS_ORIGIN_REGEX_WHITELIST = getattr(configuration, 'CORS_ORIGIN_REGEX_WHITELIST', [])
 CORS_ORIGIN_WHITELIST = getattr(configuration, 'CORS_ORIGIN_WHITELIST', [])
@@ -499,6 +501,24 @@ if SENTRY_ENABLED:
         sentry_sdk.set_tag('netbox.deployment_id', DEPLOYMENT_ID)
 
 
+#
+# Census collection
+#
+
+CENSUS_URL = 'https://census.netbox.dev/api/v1/'
+CENSUS_PARAMS = {
+    'version': VERSION,
+    'python_version': sys.version.split()[0],
+    'deployment_id': DEPLOYMENT_ID,
+}
+if CENSUS_REPORTING_ENABLED and not DEBUG and 'test' not in sys.argv:
+    try:
+        # Report anonymous census data
+        requests.get(f'{CENSUS_URL}?{urlencode(CENSUS_PARAMS)}', timeout=3, proxies=HTTP_PROXIES)
+    except requests.exceptions.RequestException:
+        pass
+
+
 #
 # Django social auth
 #