diff --git a/netbox/extras/api/serializers.py b/netbox/extras/api/serializers.py
index 370450712..fe66e2035 100644
--- a/netbox/extras/api/serializers.py
+++ b/netbox/extras/api/serializers.py
@@ -196,7 +196,7 @@ class CustomFieldChoiceSetSerializer(ValidatedModelSerializer):
 
 class CustomLinkSerializer(ValidatedModelSerializer):
     url = serializers.HyperlinkedIdentityField(view_name='extras-api:customlink-detail')
-    content_types = ContentTypeField(
+    object_types = ContentTypeField(
         queryset=ObjectType.objects.with_feature('custom_links'),
         many=True
     )
@@ -204,7 +204,7 @@ class CustomLinkSerializer(ValidatedModelSerializer):
     class Meta:
         model = CustomLink
         fields = [
-            'id', 'url', 'display', 'content_types', 'name', 'enabled', 'link_text', 'link_url', 'weight', 'group_name',
+            'id', 'url', 'display', 'object_types', 'name', 'enabled', 'link_text', 'link_url', 'weight', 'group_name',
             'button_class', 'new_window', 'created', 'last_updated',
         ]
         brief_fields = ('id', 'url', 'display', 'name')
diff --git a/netbox/extras/filtersets.py b/netbox/extras/filtersets.py
index 290670f5c..dd378075a 100644
--- a/netbox/extras/filtersets.py
+++ b/netbox/extras/filtersets.py
@@ -190,15 +190,15 @@ class CustomLinkFilterSet(BaseFilterSet):
         method='search',
         label=_('Search'),
     )
-    content_type_id = MultiValueNumberFilter(
-        field_name='content_types__id'
+    object_types_id = MultiValueNumberFilter(
+        field_name='object_types__id'
     )
-    content_types = ContentTypeFilter()
+    object_types = ContentTypeFilter()
 
     class Meta:
         model = CustomLink
         fields = [
-            'id', 'content_types', 'name', 'enabled', 'link_text', 'link_url', 'weight', 'group_name', 'new_window',
+            'id', 'object_types', 'name', 'enabled', 'link_text', 'link_url', 'weight', 'group_name', 'new_window',
         ]
 
     def search(self, queryset, name, value):
diff --git a/netbox/extras/forms/bulk_import.py b/netbox/extras/forms/bulk_import.py
index 1d1b27617..abe35e30c 100644
--- a/netbox/extras/forms/bulk_import.py
+++ b/netbox/extras/forms/bulk_import.py
@@ -111,8 +111,8 @@ class CustomFieldChoiceSetImportForm(CSVModelForm):
 
 
 class CustomLinkImportForm(CSVModelForm):
-    content_types = CSVMultipleContentTypeField(
-        label=_('Content types'),
+    object_types = CSVMultipleContentTypeField(
+        label=_('Object types'),
         queryset=ObjectType.objects.with_feature('custom_links'),
         help_text=_("One or more assigned object types")
     )
@@ -120,7 +120,7 @@ class CustomLinkImportForm(CSVModelForm):
     class Meta:
         model = CustomLink
         fields = (
-            'name', 'content_types', 'enabled', 'weight', 'group_name', 'button_class', 'new_window', 'link_text',
+            'name', 'object_types', 'enabled', 'weight', 'group_name', 'button_class', 'new_window', 'link_text',
             'link_url',
         )
 
diff --git a/netbox/extras/forms/filtersets.py b/netbox/extras/forms/filtersets.py
index ccfeb8c1d..208f28725 100644
--- a/netbox/extras/forms/filtersets.py
+++ b/netbox/extras/forms/filtersets.py
@@ -108,10 +108,10 @@ class CustomFieldChoiceSetFilterForm(SavedFiltersMixin, FilterForm):
 class CustomLinkFilterForm(SavedFiltersMixin, FilterForm):
     fieldsets = (
         (None, ('q', 'filter_id')),
-        (_('Attributes'), ('content_types', 'enabled', 'new_window', 'weight')),
+        (_('Attributes'), ('object_types', 'enabled', 'new_window', 'weight')),
     )
-    content_types = ContentTypeMultipleChoiceField(
-        label=_('Content types'),
+    object_types = ContentTypeMultipleChoiceField(
+        label=_('Object types'),
         queryset=ObjectType.objects.with_feature('custom_links'),
         required=False
     )
diff --git a/netbox/extras/forms/model_forms.py b/netbox/extras/forms/model_forms.py
index 776265878..70f533013 100644
--- a/netbox/extras/forms/model_forms.py
+++ b/netbox/extras/forms/model_forms.py
@@ -122,13 +122,13 @@ class CustomFieldChoiceSetForm(forms.ModelForm):
 
 
 class CustomLinkForm(forms.ModelForm):
-    content_types = ContentTypeMultipleChoiceField(
-        label=_('Content types'),
+    object_types = ContentTypeMultipleChoiceField(
+        label=_('Object types'),
         queryset=ObjectType.objects.with_feature('custom_links')
     )
 
     fieldsets = (
-        (_('Custom Link'), ('name', 'content_types', 'weight', 'group_name', 'button_class', 'enabled', 'new_window')),
+        (_('Custom Link'), ('name', 'object_types', 'weight', 'group_name', 'button_class', 'enabled', 'new_window')),
         (_('Templates'), ('link_text', 'link_url')),
     )
 
diff --git a/netbox/extras/graphql/types.py b/netbox/extras/graphql/types.py
index 643568eaa..e4cfd4be7 100644
--- a/netbox/extras/graphql/types.py
+++ b/netbox/extras/graphql/types.py
@@ -55,7 +55,7 @@ class CustomLinkType(ObjectType):
 
     class Meta:
         model = models.CustomLink
-        exclude = ('content_types', )
+        exclude = ('object_types', )
         filterset_class = filtersets.CustomLinkFilterSet
 
 
diff --git a/netbox/extras/migrations/0111_rename_content_types.py b/netbox/extras/migrations/0111_rename_content_types.py
index 2b7b2358a..dc3ec9fe6 100644
--- a/netbox/extras/migrations/0111_rename_content_types.py
+++ b/netbox/extras/migrations/0111_rename_content_types.py
@@ -10,6 +10,7 @@ class Migration(migrations.Migration):
     ]
 
     operations = [
+        # Custom fields
         migrations.RenameField(
             model_name='customfield',
             old_name='content_types',
@@ -25,4 +26,16 @@ class Migration(migrations.Migration):
             name='object_type',
             field=models.ForeignKey(blank=True, null=True, on_delete=django.db.models.deletion.PROTECT, to='core.objecttype'),
         ),
+
+        # Custom links
+        migrations.RenameField(
+            model_name='customlink',
+            old_name='content_types',
+            new_name='object_types',
+        ),
+        migrations.AlterField(
+            model_name='customlink',
+            name='object_types',
+            field=models.ManyToManyField(related_name='custom_links', to='core.objecttype'),
+        ),
     ]
diff --git a/netbox/extras/models/models.py b/netbox/extras/models/models.py
index 6b5a7c150..7439546fb 100644
--- a/netbox/extras/models/models.py
+++ b/netbox/extras/models/models.py
@@ -313,8 +313,8 @@ class CustomLink(CloningMixin, ExportTemplatesMixin, ChangeLoggedModel):
     A custom link to an external representation of a NetBox object. The link text and URL fields accept Jinja2 template
     code to be rendered with an object as context.
     """
-    content_types = models.ManyToManyField(
-        to='contenttypes.ContentType',
+    object_types = models.ManyToManyField(
+        to='core.ObjectType',
         related_name='custom_links',
         help_text=_('The object type(s) to which this link applies.')
     )
diff --git a/netbox/extras/tables/tables.py b/netbox/extras/tables/tables.py
index 8482c5e24..7adbae178 100644
--- a/netbox/extras/tables/tables.py
+++ b/netbox/extras/tables/tables.py
@@ -40,8 +40,8 @@ class CustomFieldTable(NetBoxTable):
         verbose_name=_('Name'),
         linkify=True
     )
-    content_types = columns.ContentTypesColumn(
-        verbose_name=_('Content Types')
+    object_types = columns.ContentTypesColumn(
+        verbose_name=_('Object Types')
     )
     required = columns.BooleanColumn(
         verbose_name=_('Required')
@@ -71,11 +71,11 @@ class CustomFieldTable(NetBoxTable):
     class Meta(NetBoxTable.Meta):
         model = CustomField
         fields = (
-            'pk', 'id', 'name', 'content_types', 'label', 'type', 'group_name', 'required', 'default', 'description',
+            'pk', 'id', 'name', 'object_types', 'label', 'type', 'group_name', 'required', 'default', 'description',
             'search_weight', 'filter_logic', 'ui_visible', 'ui_editable', 'is_cloneable', 'weight', 'choice_set',
             'choices', 'created', 'last_updated',
         )
-        default_columns = ('pk', 'name', 'content_types', 'label', 'group_name', 'type', 'required', 'description')
+        default_columns = ('pk', 'name', 'object_types', 'label', 'group_name', 'type', 'required', 'description')
 
 
 class CustomFieldChoiceSetTable(NetBoxTable):
@@ -115,8 +115,8 @@ class CustomLinkTable(NetBoxTable):
         verbose_name=_('Name'),
         linkify=True
     )
-    content_types = columns.ContentTypesColumn(
-        verbose_name=_('Content Types'),
+    object_types = columns.ContentTypesColumn(
+        verbose_name=_('Object Types'),
     )
     enabled = columns.BooleanColumn(
         verbose_name=_('Enabled'),
@@ -128,10 +128,10 @@ class CustomLinkTable(NetBoxTable):
     class Meta(NetBoxTable.Meta):
         model = CustomLink
         fields = (
-            'pk', 'id', 'name', 'content_types', 'enabled', 'link_text', 'link_url', 'weight', 'group_name',
+            'pk', 'id', 'name', 'object_types', 'enabled', 'link_text', 'link_url', 'weight', 'group_name',
             'button_class', 'new_window', 'created', 'last_updated',
         )
-        default_columns = ('pk', 'name', 'content_types', 'enabled', 'group_name', 'button_class', 'new_window')
+        default_columns = ('pk', 'name', 'object_types', 'enabled', 'group_name', 'button_class', 'new_window')
 
 
 class ExportTemplateTable(NetBoxTable):
diff --git a/netbox/extras/templatetags/custom_links.py b/netbox/extras/templatetags/custom_links.py
index 5de95b607..31cd22815 100644
--- a/netbox/extras/templatetags/custom_links.py
+++ b/netbox/extras/templatetags/custom_links.py
@@ -1,7 +1,7 @@
 from django import template
-from django.contrib.contenttypes.models import ContentType
 from django.utils.safestring import mark_safe
 
+from core.models import ObjectType
 from extras.models import CustomLink
 
 
@@ -32,8 +32,8 @@ def custom_links(context, obj):
     """
     Render all applicable links for the given object.
     """
-    content_type = ContentType.objects.get_for_model(obj)
-    custom_links = CustomLink.objects.filter(content_types=content_type, enabled=True)
+    object_type = ObjectType.objects.get_for_model(obj)
+    custom_links = CustomLink.objects.filter(object_types=object_type, enabled=True)
     if not custom_links:
         return ''
 
diff --git a/netbox/extras/tests/test_api.py b/netbox/extras/tests/test_api.py
index 01bbb312f..ae592b528 100644
--- a/netbox/extras/tests/test_api.py
+++ b/netbox/extras/tests/test_api.py
@@ -273,21 +273,21 @@ class CustomLinkTest(APIViewTestCases.APIViewTestCase):
     brief_fields = ['display', 'id', 'name', 'url']
     create_data = [
         {
-            'content_types': ['dcim.site'],
+            'object_types': ['dcim.site'],
             'name': 'Custom Link 4',
             'enabled': True,
             'link_text': 'Link 4',
             'link_url': 'http://example.com/?4',
         },
         {
-            'content_types': ['dcim.site'],
+            'object_types': ['dcim.site'],
             'name': 'Custom Link 5',
             'enabled': True,
             'link_text': 'Link 5',
             'link_url': 'http://example.com/?5',
         },
         {
-            'content_types': ['dcim.site'],
+            'object_types': ['dcim.site'],
             'name': 'Custom Link 6',
             'enabled': False,
             'link_text': 'Link 6',
@@ -301,7 +301,7 @@ class CustomLinkTest(APIViewTestCases.APIViewTestCase):
 
     @classmethod
     def setUpTestData(cls):
-        site_ct = ContentType.objects.get_for_model(Site)
+        site_type = ObjectType.objects.get_for_model(Site)
 
         custom_links = (
             CustomLink(
@@ -325,7 +325,7 @@ class CustomLinkTest(APIViewTestCases.APIViewTestCase):
         )
         CustomLink.objects.bulk_create(custom_links)
         for i, custom_link in enumerate(custom_links):
-            custom_link.content_types.set([site_ct])
+            custom_link.object_types.set([site_type])
 
 
 class SavedFilterTest(APIViewTestCases.APIViewTestCase):
diff --git a/netbox/extras/tests/test_filtersets.py b/netbox/extras/tests/test_filtersets.py
index 25263fe68..a23e11288 100644
--- a/netbox/extras/tests/test_filtersets.py
+++ b/netbox/extras/tests/test_filtersets.py
@@ -397,7 +397,7 @@ class CustomLinkTestCase(TestCase, BaseFilterSetTests):
 
     @classmethod
     def setUpTestData(cls):
-        content_types = ContentType.objects.filter(model__in=['site', 'rack', 'device'])
+        object_types = ObjectType.objects.filter(model__in=['site', 'rack', 'device'])
 
         custom_links = (
             CustomLink(
@@ -427,7 +427,7 @@ class CustomLinkTestCase(TestCase, BaseFilterSetTests):
         )
         CustomLink.objects.bulk_create(custom_links)
         for i, custom_link in enumerate(custom_links):
-            custom_link.content_types.set([content_types[i]])
+            custom_link.object_types.set([object_types[i]])
 
     def test_q(self):
         params = {'q': 'Custom Link 1'}
@@ -437,10 +437,10 @@ class CustomLinkTestCase(TestCase, BaseFilterSetTests):
         params = {'name': ['Custom Link 1', 'Custom Link 2']}
         self.assertEqual(self.filterset(params, self.queryset).qs.count(), 2)
 
-    def test_content_types(self):
-        params = {'content_types': 'dcim.site'}
+    def test_object_types(self):
+        params = {'object_types': 'dcim.site'}
         self.assertEqual(self.filterset(params, self.queryset).qs.count(), 1)
-        params = {'content_type_id': [ContentType.objects.get_for_model(Site).pk]}
+        params = {'object_types_id': [ContentType.objects.get_for_model(Site).pk]}
         self.assertEqual(self.filterset(params, self.queryset).qs.count(), 1)
 
     def test_weight(self):
diff --git a/netbox/extras/tests/test_views.py b/netbox/extras/tests/test_views.py
index 699388c53..890cd59de 100644
--- a/netbox/extras/tests/test_views.py
+++ b/netbox/extras/tests/test_views.py
@@ -138,7 +138,7 @@ class CustomLinkTestCase(ViewTestCases.PrimaryObjectViewTestCase):
 
     @classmethod
     def setUpTestData(cls):
-        site_ct = ContentType.objects.get_for_model(Site)
+        site_type = ObjectType.objects.get_for_model(Site)
         custom_links = (
             CustomLink(name='Custom Link 1', enabled=True, link_text='Link 1', link_url='http://example.com/?1'),
             CustomLink(name='Custom Link 2', enabled=True, link_text='Link 2', link_url='http://example.com/?2'),
@@ -146,11 +146,11 @@ class CustomLinkTestCase(ViewTestCases.PrimaryObjectViewTestCase):
         )
         CustomLink.objects.bulk_create(custom_links)
         for i, custom_link in enumerate(custom_links):
-            custom_link.content_types.set([site_ct])
+            custom_link.object_types.set([site_type])
 
         cls.form_data = {
             'name': 'Custom Link X',
-            'content_types': [site_ct.pk],
+            'object_types': [site_type.pk],
             'enabled': False,
             'weight': 100,
             'button_class': CustomLinkButtonClassChoices.DEFAULT,
@@ -159,7 +159,7 @@ class CustomLinkTestCase(ViewTestCases.PrimaryObjectViewTestCase):
         }
 
         cls.csv_data = (
-            "name,content_types,enabled,weight,button_class,link_text,link_url",
+            "name,object_types,enabled,weight,button_class,link_text,link_url",
             "Custom Link 4,dcim.site,True,100,blue,Link 4,http://exmaple.com/?4",
             "Custom Link 5,dcim.site,True,100,blue,Link 5,http://exmaple.com/?5",
             "Custom Link 6,dcim.site,False,100,blue,Link 6,http://exmaple.com/?6",
@@ -652,7 +652,7 @@ class CustomLinkTest(TestCase):
             new_window=False
         )
         customlink.save()
-        customlink.content_types.set([ContentType.objects.get_for_model(Site)])
+        customlink.object_types.set([ObjectType.objects.get_for_model(Site)])
 
         site = Site(name='Test Site', slug='test-site')
         site.save()
diff --git a/netbox/netbox/tables/tables.py b/netbox/netbox/tables/tables.py
index 597d73a16..afef74752 100644
--- a/netbox/netbox/tables/tables.py
+++ b/netbox/netbox/tables/tables.py
@@ -208,7 +208,7 @@ class NetBoxTable(BaseTable):
         extra_columns.extend([
             (f'cf_{cf.name}', columns.CustomFieldColumn(cf)) for cf in custom_fields
         ])
-        custom_links = CustomLink.objects.filter(content_types=object_type, enabled=True)
+        custom_links = CustomLink.objects.filter(object_types=object_type, enabled=True)
         extra_columns.extend([
             (f'cl_{cl.name}', columns.CustomLinkColumn(cl)) for cl in custom_links
         ])
diff --git a/netbox/templates/extras/customfield.html b/netbox/templates/extras/customfield.html
index ca6988152..ddc6b30f4 100644
--- a/netbox/templates/extras/customfield.html
+++ b/netbox/templates/extras/customfield.html
@@ -89,7 +89,7 @@
     <div class="card">
       <h5 class="card-header">{% trans "Object Types" %}</h5>
       <table class="table table-hover attr-table">
-        {% for ct in object.content_types.all %}
+        {% for ct in object.object_types.all %}
           <tr>
             <td>{{ ct }}</td>
           </tr>
diff --git a/netbox/templates/extras/customlink.html b/netbox/templates/extras/customlink.html
index 492408396..0b9b068da 100644
--- a/netbox/templates/extras/customlink.html
+++ b/netbox/templates/extras/customlink.html
@@ -38,7 +38,7 @@
     <div class="card">
       <h5 class="card-header">{% trans "Assigned Models" %}</h5>
       <table class="table table-hover attr-table">
-        {% for ct in object.content_types.all %}
+        {% for ct in object.object_types.all %}
           <tr>
             <td>{{ ct }}</td>
           </tr>