diff --git a/netbox/dcim/forms.py b/netbox/dcim/forms.py
index ad209c516..bb69a4218 100644
--- a/netbox/dcim/forms.py
+++ b/netbox/dcim/forms.py
@@ -1419,7 +1419,7 @@ class DeviceForm(BootstrapMixin, TenancyForm, CustomFieldForm):
             self.initial['rack'] = self.instance.parent_bay.device.rack_id
 
 
-class BaseDeviceCSVForm(forms.ModelForm):
+class BaseDeviceCSVForm(CustomFieldForm):
     device_role = forms.ModelChoiceField(
         queryset=DeviceRole.objects.all(),
         to_field_name='name',
diff --git a/netbox/extras/forms.py b/netbox/extras/forms.py
index b48482c93..07af96afd 100644
--- a/netbox/extras/forms.py
+++ b/netbox/extras/forms.py
@@ -12,7 +12,7 @@ from dcim.models import DeviceRole, Platform, Region, Site
 from tenancy.models import Tenant, TenantGroup
 from utilities.forms import (
     add_blank_choice, APISelectMultiple, BootstrapMixin, BulkEditForm, BulkEditNullBooleanSelect, ContentTypeSelect,
-    FilterChoiceField, FilterTreeNodeMultipleChoiceField, LaxURLField, JSONField, SlugField,
+    CSVChoiceFieldCustom, FilterChoiceField, FilterTreeNodeMultipleChoiceField, LaxURLField, JSONField, SlugField,
 )
 from .constants import (
     CF_FILTER_DISABLED, CF_TYPE_BOOLEAN, CF_TYPE_DATE, CF_TYPE_INTEGER, CF_TYPE_SELECT, CF_TYPE_URL,
@@ -75,7 +75,7 @@ def get_custom_fields_for_model(content_type, filterable_only=False, bulk_edit=F
                     default_choice = cf.choices.get(value=initial).pk
                 except ObjectDoesNotExist:
                     pass
-            field = forms.TypedChoiceField(choices=choices, coerce=int, required=cf.required, initial=default_choice)
+            field = CSVChoiceFieldCustom(choices=choices, coerce=int, required=cf.required, initial=default_choice)
 
         # URL
         elif cf.type == CF_TYPE_URL:
diff --git a/netbox/utilities/forms.py b/netbox/utilities/forms.py
index 1d4671bf6..42db79d40 100644
--- a/netbox/utilities/forms.py
+++ b/netbox/utilities/forms.py
@@ -436,6 +436,26 @@ class CSVChoiceField(forms.ChoiceField):
         return self.choice_values[value]
 
 
+class CSVChoiceFieldCustom(forms.TypedChoiceField):
+    """
+    For custom fields, invert the provided set of choices to take the human-friendly label as input, and return the database value.
+    """
+
+    def __init__(self, choices=(), coerce=lambda val: val, empty_value='', *args, **kwargs):
+        super().__init__(choices=choices, coerce=coerce, empty_value=empty_value, *args, **kwargs)
+        self.choice_values = {label: value for value, label in unpack_grouped_choices(choices)}
+
+    def clean(self, value):
+        if not value:
+            return None
+
+        for choice in self.choice_values:
+            if str(choice) == value:
+                return self.choice_values[choice]
+
+        return super().clean(value)
+
+
 class ExpandableNameField(forms.CharField):
     """
     A field which allows for numeric range expansion
diff --git a/netbox/utilities/templatetags/helpers.py b/netbox/utilities/templatetags/helpers.py
index 2b465d54a..0e893536a 100644
--- a/netbox/utilities/templatetags/helpers.py
+++ b/netbox/utilities/templatetags/helpers.py
@@ -143,6 +143,9 @@ def example_choices(field, arg=3):
             break
         if not value or not label:
             continue
+        if hasattr(label, 'value'):
+            # Handling for custom field choice labels
+            label = label.value
         examples.append(label)
     return ', '.join(examples) or 'None'