diff --git a/netbox/extras/forms/model_forms.py b/netbox/extras/forms/model_forms.py
index 83a346420..a3f88f43e 100644
--- a/netbox/extras/forms/model_forms.py
+++ b/netbox/extras/forms/model_forms.py
@@ -95,8 +95,8 @@ class CustomFieldChoiceSetForm(BootstrapMixin, forms.ModelForm):
         required=False,
         help_text=mark_safe(_(
             'Enter one choice per line. An optional label may be specified for each choice by appending it with a '
-            'comma. Example:'
-        ) + ' <code>choice1,First Choice</code>')
+            'colon. Example:'
+        ) + ' <code>choice1:First Choice</code>')
     )
 
     class Meta:
@@ -107,7 +107,7 @@ class CustomFieldChoiceSetForm(BootstrapMixin, forms.ModelForm):
         data = []
         for line in self.cleaned_data['extra_choices'].splitlines():
             try:
-                value, label = line.split(',', maxsplit=1)
+                value, label = line.split(':', maxsplit=1)
             except ValueError:
                 value, label = line, line
             data.append((value, label))
diff --git a/netbox/utilities/forms/widgets/misc.py b/netbox/utilities/forms/widgets/misc.py
index 307031bd8..158b0e67e 100644
--- a/netbox/utilities/forms/widgets/misc.py
+++ b/netbox/utilities/forms/widgets/misc.py
@@ -65,5 +65,5 @@ class ChoicesWidget(forms.Textarea):
         if not value:
             return None
         if type(value) is list:
-            return '\n'.join([f'{k},{v}' for k, v in value])
+            return '\n'.join([f'{k}:{v}' for k, v in value])
         return value