diff --git a/netbox/dcim/forms/bulk_import.py b/netbox/dcim/forms/bulk_import.py
index 1ea789068..6ab270651 100644
--- a/netbox/dcim/forms/bulk_import.py
+++ b/netbox/dcim/forms/bulk_import.py
@@ -1396,7 +1396,12 @@ class CableImportForm(NetBoxModelImportForm):
         required=False,
         help_text=_('Length unit')
     )
-
+    color = forms.CharField(
+        label=_('Color'),
+        required=False,
+        max_length=16,
+        help_text=_('Color name (e.g. "Red") or hex code (e.g. "f44336")')
+    )
     class Meta:
         model = Cable
         fields = [
@@ -1440,6 +1445,22 @@ class CableImportForm(NetBoxModelImportForm):
         setattr(self.instance, f'{side}_terminations', [termination_object])
         return termination_object
 
+    def _clean_color(self, color):
+        """
+        Derive a colors hex code
+
+        :param color: color as hex or color name
+        """
+        color_parsed = color.strip().lower()
+
+        for hex_code, label in ColorChoices.CHOICES:
+            if color_parsed == hex_code.lower() or color == label.lower():
+                return hex_code
+
+        raise forms.ValidationError(
+            f"'{color}' is not a valid color. Use a valid color name Example: Red or hex code, Example: f44336"
+        )
+
     def clean_side_a_name(self):
         return self._clean_side('a')
 
@@ -1451,11 +1472,15 @@ class CableImportForm(NetBoxModelImportForm):
         length_unit = self.cleaned_data.get('length_unit', None)
         return length_unit if length_unit is not None else ''
 
+    def clean_color(self):
+        color = self.cleaned_data.get('color', None)
+        return self._clean_color(color) if color is not None else ''
 
 #
 # Virtual chassis
 #
 
+
 class VirtualChassisImportForm(NetBoxModelImportForm):
     master = CSVModelChoiceField(
         label=_('Master'),