diff --git a/netbox/netbox/views/generic/bulk_views.py b/netbox/netbox/views/generic/bulk_views.py
index 676e3f5af..64a0e8d7a 100644
--- a/netbox/netbox/views/generic/bulk_views.py
+++ b/netbox/netbox/views/generic/bulk_views.py
@@ -689,14 +689,19 @@ class BulkRenameView(GetReturnURLMixin, BaseMultiObjectView):
 
             find = form.cleaned_data['find']
             replace = form.cleaned_data['replace']
-            if form.cleaned_data['use_regex']:
-                try:
-                    obj.new_name = re.sub(find, replace, obj.name or '')
-                # Catch regex group reference errors
-                except re.error:
-                    obj.new_name = obj.name
+            if obj.name:
+                if form.cleaned_data['use_regex']:
+                    try:
+                        obj.new_name = re.sub(find, replace, obj.name or '')
+                    # Catch regex group reference errors
+                    except re.error:
+                        obj.new_name = obj.name
+                else:
+                    if obj.name:
+                        obj.new_name = obj.name.replace(find, replace)
             else:
-                obj.new_name = obj.name.replace(find, replace)
+                obj.new_name = obj.name
+
             renamed_pks.append(obj.pk)
 
         return renamed_pks