diff --git a/netbox/core/models/jobs.py b/netbox/core/models/jobs.py
index 779e767b6..b36cc16f5 100644
--- a/netbox/core/models/jobs.py
+++ b/netbox/core/models/jobs.py
@@ -116,7 +116,7 @@ class Job(models.Model):
         verbose_name_plural = _('jobs')
 
     def __str__(self):
-        return str(self.job_id)
+        return self.name
 
     def get_absolute_url(self):
         # TODO: Employ dynamic registration
diff --git a/netbox/netbox/views/generic/bulk_views.py b/netbox/netbox/views/generic/bulk_views.py
index eb4c2060e..67c8d6c56 100644
--- a/netbox/netbox/views/generic/bulk_views.py
+++ b/netbox/netbox/views/generic/bulk_views.py
@@ -506,8 +506,12 @@ class BulkImportView(GetReturnURLMixin, BaseMultiObjectView):
 
             # If indicated, defer this request to a background job & redirect the user
             if form.cleaned_data['background_job']:
-                if job := process_request_as_job(self.__class__, request):
-                    msg = _('Created background job <a href="{url}">{job}</a>').format(
+                job_name = _('Bulk import {count} {object_type}').format(
+                    count=len(form.cleaned_data['data']),
+                    object_type=model._meta.verbose_name_plural,
+                )
+                if job := process_request_as_job(self.__class__, request, name=job_name):
+                    msg = _('Created background job {job.pk}: <a href="{url}">{job.name}</a>').format(
                         url=job.get_absolute_url(),
                         job=job
                     )
diff --git a/netbox/utilities/jobs.py b/netbox/utilities/jobs.py
index d7ace484c..800d54949 100644
--- a/netbox/utilities/jobs.py
+++ b/netbox/utilities/jobs.py
@@ -24,7 +24,7 @@ def is_background_request(request):
     return getattr(request, '_background', False)
 
 
-def process_request_as_job(view, request):
+def process_request_as_job(view, request, name=None):
     """
     Process a request using a view as a background job.
     """
@@ -39,6 +39,7 @@ def process_request_as_job(view, request):
 
     # Enqueue a job to perform the work in the background
     return AsyncViewJob.enqueue(
+        name=name,
         user=request.user,
         view_cls=view,
         request=request_copy,