diff --git a/README.md b/README.md
index ef280cc..169aca0 100644
--- a/README.md
+++ b/README.md
@@ -212,6 +212,17 @@ in `config.py` the script will render a full region path of all parent regions
 for the hostgroup name. `traverse_site_groups` controls the same behaviour for
 site_groups.
 
+**Hardcoded text** 
+
+You can add hardcoded text in the hostgroup format by using quotes, this will
+insert the literal text:
+
+```python
+hostgroup_format = "'MyDevices'/location/role"
+```
+
+In this case, the prefix MyDevices will be used for all generated groups.
+
 **Custom fields**
 
 You can use the value of custom fields for hostgroup generation. This allows
diff --git a/modules/hostgroups.py b/modules/hostgroups.py
index 58bb057..5916c0a 100644
--- a/modules/hostgroups.py
+++ b/modules/hostgroups.py
@@ -117,19 +117,24 @@ class Hostgroup:
         for hg_item in hg_items:
             # Check if requested data is available as option for this host
             if hg_item not in self.format_options:
-                # Check if a custom field exists with this name
-                cf_data = self.custom_field_lookup(hg_item)
-                # CF does not exist
-                if not cf_data["result"]:
-                    msg = (
-                        f"Unable to generate hostgroup for host {self.name}. "
-                        f"Item type {hg_item} not supported."
-                    )
-                    self.logger.error(msg)
-                    raise HostgroupError(msg)
-                # CF data is populated
-                if cf_data["cf"]:
-                    hg_output.append(cf_data["cf"])
+                if hg_item.startswith(("'", '"')) and hg_item.endswith(("'", '"')):
+                    hg_item = hg_item.strip("\'")
+                    hg_item = hg_item.strip('\"')
+                    hg_output.append(hg_item)
+                else:
+                    # Check if a custom field exists with this name
+                    cf_data = self.custom_field_lookup(hg_item)
+                    # CF does not exist
+                    if not cf_data["result"]:
+                        msg = (
+                            f"Unable to generate hostgroup for host {self.name}. "
+                            f"Item type {hg_item} not supported."
+                        )
+                        self.logger.error(msg)
+                        raise HostgroupError(msg)
+                    # CF data is populated
+                    if cf_data["cf"]:
+                        hg_output.append(cf_data["cf"])
                 continue
             # Check if there is a value associated to the variable.
             # For instance, if a device has no location, do not use it with hostgroup calculation
diff --git a/modules/tools.py b/modules/tools.py
index ae7a12b..dacab20 100644
--- a/modules/tools.py
+++ b/modules/tools.py
@@ -160,6 +160,7 @@ def verify_hg_format(
         if (
             hg_object not in allowed_objects[hg_type]
             and hg_object not in allowed_objects["cfs"][hg_type]
+            and not hg_object.startswith(('"',"'"))
         ):
             e = (
                 f"Hostgroup item {hg_object} is not valid. Make sure you"